👋🏻 I'm Kevin. I design for work and for fun.

here's me prototyping a better google home mini

I make things work. What's most satisfying to me is creating simple, easy-to-use solutions for complex problems. Technology only goes so far if people can't use them.

I'm a designer tutoring 200+ students and studying User Experience Design at the Savannah College of Art and Design (SCAD).

I'm also currently working on a visual design project in SCAD's official partnership with Google on Nest + Gemini, after I last successfully worked on Home + Gemini and delivered my solution to Google in the Spring.

Most recently, I worked on Retell AI's (YC W24) core MVP for building and deploying AI voice agents, where I designed multiple usability features that were shipped.

Over the summer, I was a product design intern at CarMax—the largest used car retailer in the United States, where I designed and shipped multiple features on one of the retail product teams, and validated a supply-side product that I designed, resulting in a projected ~$16 million in annual profit increase and ~$4 million in annual cost savings.

At SCAD, I lead FLUX ATL (SCAD Atlanta's UX club), as the student development lead, where I designed, built, and shipped our website, design resource library, and multiple events to develop the next generation of UX designers. FLUX Atlanta is FLUX Savannah's (Main campus) less-mature sibling that I am in the process of scaling.

I also founded and built CoLabs with 100+ members, a student-run organization focused on working on projects outside of class.

I first started working in Product in 2021 but didn't really get involved until 2023. In between, I studied architecture (B.S.) and construction engineering (B.S.), during which I also worked as a manual construction laborer carrying heavy stuff during the day and taking my classes in the afternoon/night. I also interned at Wiss, Janney, Elstner (WJE), an international architecture, civil engineering, and material science firm, where I worked on various multi-million dollar construction projects. I think this background has made me especially detail-oriented and used to working with various stakeholders on any given project. But most of all, architecture school and physical labor has definitely conditioned me to have a certain kind of work ethic (lol).

Since then, I've gradually gotten more involved in the Product and Technology world, and for the past 2 years, I've been dedicating every single day towards becoming a stronger product person.

In my not-so-free time, I continuously learn to code, write, expand my skill sets, and build products. With the ever-expanding list of problems I have written down in my Notes app, I have a lot I'm simultaneously working on to solve.

To help sustain myself, I also started renting out my spare room on Airbnb in January of last year, and have since scaled to managing 10+ listings in Atlanta across Airbnb and VRBO/Expedia where I also run my subsidiary cleaning and repair services business (I'm handy and good at fixing things). On top of that, I also leverage my recognized Airbnb 'Superhost' and VRBO 'Premier Host' status to consult other local hosts by providing AI-powered content generation, customer relations solutions, custom check-in instructions, accounting & tax services, etc. I'm known for great hospitality (4.9/5 average rating with 1000+ bookings per year, 99.9% occupancy rate) and I've been able to channel my design experience into bottom-line results: ~$120K ARR. This pays for school, my tool subscriptions, some living expenses, and lets me meet and talk to people from all over the world.

Work Experience

01

UX Design Peer Tutor/TA

SCAD

Peer tutor/TA for all undergraduate level UX design courses, recommended by department faculty. Helping 200+ students across 12+ courses learn Figma and advance their projects. 1 of 2 recommended by faculty on Atlanta campus.

2024

02

Student Visual Systems Design Lead

Google

In SCAD's UX department partnership with Google, I'm working in a group of 3 students on a front-end visual interface design project on Google Nest + Gemini.

Collaborating with Google designers. No outcomes yet.

2024

03

Product Design Consultant

Retell AI (YC W24)

Redesigned the core AI-infrastructure dashboard MVP, simplifying the process of building and deploying AI agents. My recommendations were accepted and implemented by Retell AI’s founders, leading to my progression to the final stage interview.

2024

04

Product Design Intern, Retail

CarMax

Designed 6 AI and personalization features in the test-drive progression UX that drive customers further down the sales pipeline in a $5M annual profit opportunity space. I advocated for lean prioritization to develop rapidly-deployable components that were tested in production, validated, and shipped by collaborating with machine learning engineers and customer insight teams.

2024

05

Product Design Intern, Supply

CarMax

Led the research and design for a new internal mobile app MVP that reduced vehicle rework rates, achieving a 100% employee satisfaction score and buy-in from key stakeholders, resulting in a forecasted ~$16 million in annual profit increase and ~$4 million in annual cost savings.


Scheduled to be shipped nationally across 250+ service centers.

2024

06

Student UX Research + Design Lead

Google

In SCAD's UX department partnership with Google, I led the research and design for an LLM-integrated (Gemini) Google Home concept, doubling its system usability score from 40 to 80 with an ~80% CSAT Increase. I redesigned the onboarding process with a multi-turn dialogue system by collaborated with senior Sr. Staff UX Manager Utkarsh Seth and 2 other designers before packaging and delivering proven and actionable insights to Google.

2024

07

Product Manager + UX Lead (Contract via SCADpro)

Deloitte

Led the research and design of a product (under NDA) that better informed U.S. public sector clients of fatherhood barriers in the social safety net, receiving a 100% positive feedback rating, while collaborating closely with Deloitte designers and analysts to accurately map the experiences of non-custodial and newly-custodial fathers through personas and user journey maps. Contract through SCADpro innovation studio.

2024

08

Product Designer

Boom (boomapp.io)

Individually designed a prototype and developed a business model for a social media app. I validated my MVP concept with 5+ technical co-founder applications after being 1 among 25 selected startups to demo and present in front of 1000+ people at StartUp Exchange Summit, an event backed by Microsoft for Startups, Nvidia, Google, Anthropic, and more.

2024

09

Content Designer & Writer (Contract via Piper Partners)

Keller Williams

Took on the majority of content design and writing tasks for customer relations and the web experience, enabling the team to allocate resources more efficiently and achieve the highest annual revenue to date at the time.

2022

10

Product Development Associate, R&D, Operations

Refraction AI

Conducted field research and produced insights to make autonomous last-mile deliveries more scalable, profitable, and sustainable in urban areas. Collaborated with engineers to implement features that reduced operational turnaround time by 20% during peak-demand intervals. Led to 2X-ing customer acquisition in 6 months after implementation.

2021

Education

B.F.A. User Experience Design at the Savannah College of Art & Design (SCAD)

2023 — Expected Dec. 2025

Executive Director - CoLabs:


  • Founded CoLabs and scaled to 100+ members in 3 months reaching both Atlanta and Savannah campuses

  • Garnered institutional support from SCAD Career and Alumni Services (CAS) and faculty

  • Designed and built everything (Marketing & digital assets, website, socials, etc.) from 0-1

Student Development Lead - FLUX ATL:


  • Designed and built website for FLUX ATL

  • Lead multiple UX and professional workshops every quarter

  • Work closely with directors to develop growth strategies, 100+ members in ATL, + more in alumni/industry network.

UX Department Peer Tutor/TA (paid) for 200+ students:


  • Software/Tools: Figma

  • UXDG 101: User Experience Design Methods

  • UXDG 315: Front-End Visual Interface Design

  • UXDG 320: Coding for UX Designers

  • UXDG 325: Prototyping Electronics for Designers

  • UXDG 340: Interactive Product Design

  • UXDG 360: Information Architecture

  • UXDG 370: Perceptual and Cognitive Human Factors

  • UXDG 380: Usability Testing

  • UXDG 390: UX Studio I

  • UXDG 415: UX Studio II

  • UXDG 450: UX Senior Studio I

  • UXDG 490: UX Senior Studio II

B.S. Architecture at Lawrence Technological University

Transferred to study UX design after ~2 yrs curriculum completed

B.S. Construction Engineering at Lawrence Technological University

Double majored + worked 2 jobs simultaneously, then transferred to study UX design

B.S. Psychology & Brain Studies at UC Santa Barbara

Dropped out to work at Refraction AI during COVID.

Awards

Buildspace Graduate

Completed accelerator program backed by a16z and Y combinator in 2024.

SCAD Academic Honors + Achievement Scholarships

Recipient of the SCAD Academic Honors and Achievement Scholarships, totaling $12,500, awarded for academic excellence and demonstrated design expertise in 2023.

LTU STEM Scholar Award

Recipient of a highly selective $72,000 scholarship awarded for being among the top academic performers in a STEM program at Lawrence Technological University in 2022.

Branigan Scholarship

Awarded for holistic achievement, personal statement, and career goals in building and designing for sustainability by Conestoga Rovers & Associates, environmental engineering construction division of the GHD Group in 2022.

Concrete Improvement Board Scholarship

Awarded for holistic achievement, personal statement, and career goals by the concrete improvement board, private donor(s) in 2022.

What it's like to work with me

Some testimonials and nice words.

Paul Janney

Sr. Manager, Product Design

CarMax

"The contributions you made were tremendous on both the discovery and design front and will no doubt help assist those teams in their missions as they look to solve key problems for their customers. Also, really enjoyed seeing your work in Figma. Advanced, and even basic prototyping, is something our organization is continuing to learn and you helped raise the bar."

*Name withheld*

Product Manager

CarMax

"It was an absolute pleasure working with Kevin this summer through the Product projects. His design skills are so impressive, resulting in prototype a that was so polished and easy to use. The clickable prototype he put together for the inspection process is definitely prod ready and I'm hopeful he'll see his work out in the wild soon! In addition, his final mocks for the MyKMX test drive project showed an ability to balance both more practical, easily testable components with a level of detail and creativity for a more robust test."

Lily Taylor

Product Manager Intern

CarMax

"Kevin was an excellent designer! We did discovery together and talked about direction, and he pulled off all of execution by himself. He collaborates well, is a natural at design, and incorporates feedback quickly into rapid prototyping."

Chris Henderson

Sr. Manager, Visual Systems Design

CarMax

"Working with Kevin amazing! He wasn't an intern to me, he was a valuable member of the product org. He came prepared and ready to ask questions, as well as give feedback when he wasn't presenting his work. I would be more than confident if Kevin was leading the design and discovery of a product team at CarMax. We'd be lucky to have Kevin back once his journey with school is complete, but I'm sure the world will be his oyster when he takes that next step in his professional career. Anyone would be lucky to have Kevin's work ethic, team player mentality and skill on their team."

Michael Rogers

UX Designer

MRI Software

"Really great craftsman. Lots of good work and was able to articulate his decisions. Well on his way to becoming a great designer!"

Sarah Oertel

Process Engineer

CarMax

"Kevin was excellent to work with! I appreciated the way he approached our design problems first as a passive observer, accepting things as they are, and then immediately followed up with great questions to unpack the things he was learning about. He also demonstrated the ability to integrate feedback and iterate quickly, coming up with a really impressive prototype in a few short weeks."

Ginny Taylor

Sr. Product Designer

CarMax

"…I was super impressed with Kevin's maturity, willingness to contact people and initiate work, and just overall be a great part of the team. I knew that if Kevin said he was going to make something, it would get done, and the results would be exceptional. In CarMax competency terms, Kevin has excellent teamwork and analysis & decision-making skills. He was able to execute a range of design iterations, using designer critiques, stakeholder feedback and user testing to push these iterations further."

Andy Stites

Manager, Product Design

CarMax

"Amazing prototyping skills and in-depth product demo[s]…Kevin is quietly making magic behind the scenes, bringing store visits and discovery together into amazing prototypes that breathe life into product concepts."

Khushi Dalal

Product Designer

CarMax

"You've been amazing this summer! Thank you for bringing such fun and vibrant energy to work and challenging things around you…Your hard work and dedication will take you far!"

Skills

UX Research

UX Research

UI/UX Design

UI/UX Design

Development

Development

Tools + Programs

Tools + Programs

Visual Design

Visual Design

Leadership/Communication

Leadership/Communication

Contact Me

Currently based in Atlanta, GA

but I love moving around.

Countdown's over,

strap in for blast-off.

LET'S GET IT.

Contact Me

Currently based in Atlanta, GA

but I love moving around.

Countdown's over,

strap in for blast-off.

LET'S GET IT.

Designed and built by Kevin Esmael Liu, 2024 | Portfolio ver. 10,329,742,132 or something like that

Designed and built by Kevin Esmael Liu, 2024 | Portfolio ver. 10,329,742,132 or something like that